With the advent of manufacturing bikes in Asia, the function of quality has changed significantly.  There used to be a hierarchy where products from Japan were better than from Taiwan and so on. That still holds true today. And, the adage that you get what you pay for rings true more than ever.

If you start studying all bikes on the market, you will see a line, where below you have budget minded choices and above you achieve a premium status.  It becomes quite obvious where corners were cut, and value takes a hit.  With Soul Beach Cruisers, we aim to build that bike that is simple, but offers great value and achieves a premium level.

We do that by offering an internally geared hub to start.  Budget beach cruisers will have cheap drivetrains that use basic derailleurs, poor quality chains and bottom end gears. These rust up, and require more maintenance over time. They are also not simple for the owner to work on and maintain

All of our bikes use premium KMC chains that are nickle plated as a minimum, and most have extra coatings that further protect from rust.  All the gears are chromed as well on our Stomper and XTR models.

We use Tektro hydraulic disc brakes on all of our Stomper and XTR models. Stopping is so easy! One finger is all it takes.

Our frames are purposely overbuilt. We use hydroformed tubing throughout, and then reinforce stress areas with added gussets. This allows bigger riders to enjoy our bikes. But the biggest added bonus is they can accommodate electric conversions very well.

On lower end bikes, you will see the frames are underbuilt, and use lower grade tubing of smaller diameters. These frames lack structural rigidity, so if you were to convert to an electric drive system you will feel less than confident.

Many people wonder why bikes dont last as long as they used to. Schwinn used to be a premium brand. The added cost meant something, and provided a better quality bike that you were proud to own. We feel the same way, and have thousands of proud Soul Beach Cruiser owners.

There will always be a ton of debate about which bike parts are right, or wrong. But we have to separate looks over functionality.  Many people are hung up on looks, and think that something can function rather than understanding how things work.

We have been riding bikes since the 1970’s. Hundreds of thousands of miles actually. We have experienced just about every bike design ever generated. And, while not everyone is the same, there are a few things that are pretty universal.

Handlebars need to be strong. If your bars are slipping, they flex, or could bend easily, you lack control. Flat out. Thus, we are not be proponents of ape hanger bars.  With 15″ of rise, on just a 7/8th inch or 22.2 diameter tube, there isnt much strength there. With the added leverage we actually see stems bend and fail.

Traditional cruiser bars are awesome. Until you have to turn, then you will see the issue.  It is also why you see sweep bars turned up at a 45 degree angle. If you turn sharp, you stab yourself in the thigh, and probably end up having an issue. Also, we dont think a sweep bar is all that great ergonomically.  Generally, you push with your palms, so steering is makes more sense if your hands are perpendicular to the ground in front of you.

We designed a mid rise BMX style bar for our bikes.  We add the crossbar for strength as well.  The bar has 7″ of rise, and paired with a reasonable stem height most riders will feel well balance ergonomically.  If you get your hands too high, the blood will flow out of them, and your arms get tired easier.